Early morning commutes, end-of-the-day traffic, visits to the houses of friends and family. We spend a significant amount of time in our vehicles daily, driving down familiar roads to various destinations. That’s why the power of a billboard should never be underestimated. With hundreds to thousands of individuals passing them each day, billboard placement continues to play a large part in the marketing strategies of brands today, even with the progression of digital advertising. They remain effective in building brand awareness and generating leads. 

In fact: 

  • 71% of people consciously look at billboards when driving
  • Billboards can lead to lifts of 54% in search traffic, 38% in Facebook interaction, 25% in Instagram engagement, and 47% in sales activation (Source)
  • Every dollar spent on OOH (out-of-home) advertising returns an average of $5.97 in product sales. That’s an ROI of 497%. (Source)

We know traditional and digital advertising efforts can be a costly investment. In efforts to help propel our local nonprofits forward, we came up with the “Win a Billboard” contest!

There is no purchase necessary to enter!

Nonprofit Information
In 500 words or less, please describe your Nonprofit Organization's mission.
In 500 words or less, please describe your Nonprofit Organization.
Submitter Information
In 500 words or less, please describe what campaign would your nonprofit would pursue with this billboard.
By checking this box, I understand that I am opting into receiving newsletters and marketing materials. I also understand that the winning organization will be announced publicly through public relations efforts and on online channels including social media.
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The Prize:

  • One billboard placement
    • This includes creative production with Beyond Spots & Dots.
      • Winner will receive two rounds of edits for copy and design.
    • This includes printing and placement with Lamar Advertising.

Who Can Enter:

  • Must be at least 18 years of age to enter.
  • Must be a current staff member of, or associated with, a legally registered nonprofit organization.
  • Nonprofit organization must be registered with the Federal Government 501(c)(3).
  • Current clients of Beyond Spots & Dots and Lamar Advertising are not eligible to participate.

Duration:

  • Individuals have between ___ and ___ to enter to win.
  • This deadline will not be extended.

How to Enter:

  • Entrants must complete and submit the entry form in full online.
  • Entrants may only enter to win once.

Tips for Entering:

Utilize your 500-word descriptions wisely! When describing the campaign you would like to pursue with your billboard, include answers to the following:

  • Is your idea original? Has it been done before?
  • What story would your billboard tell?
  • Is that story in good taste (ethically, morally, etc.)?
  • How does that story benefit the mission of your nonprofit?
  • How is the campaign story attention-grabbing?
  • How could this billboard help make a difference?
  • Is this campaign possible without the assistance of a free billboard?
  • How would this billboard benefit your nonprofit?

How the Winner Will be Selected:

Beyond Spots & Dots will review all entries for compliance and will then review entrants’ campaign ideas for the billboard prize based on the following criteria: 

  • JUDGING CRITERIA:
    • Originality and Creativity
      • Campaign idea should be unique
      • Campaign idea should align to your brand standards
      • Campaign idea should be able to be integrated into your larger marketing mix
    • Campaign Messaging
      • Motivates, persuades and/or encourages the public
      • Addresses a solution to a relevant problem in relation to nonprofit’s mission
      • Understandable and well-thought
    • Necessity
      • Describes how your nonprofit would benefit from a free a billboard

By entering to win our contest, entrants agree to the following terms and conditions:

  • Must be at least 18 years of age to enter
  • Must be a current staff member of, or associated with, a legally registered nonprofit organization
  • Nonprofit organization must be registered with the Federal Government 501(c)(3)
  • May only enter the contest once (additional entries will not increase your chances of winning)
  • All creative, print and other production will be handled exclusively with Beyond Spots & Dots and Lamar Advertising
  • There is no possibility of negotiation in regards to the placement or duration of the billboard
  • No monetary prize will be provided in lieu of a billboard placement 
  • Obscene, provocative or otherwise questionable content will not be included on the winner’s billboard 
  • Beyond Spots & Dots reserves the right to disqualify entrants, without notice, and for any reason