Internet Advertising
With instant access to information right at your fingertips, today’s digital age has transformed the way consumers communicate, shop, and search for answers. Whether you’re looking to increase your online presence, drive more traffic to your website or land first-page search results, we deliver proven strategies to grow your brand. As we turn to the web to read the news, research information, educate ourselves, stay in touch with friends and make purchases, there is no question that the Internet has become an integral part of our everyday lives.
Consumers are spending an average of 6 hours online each day. For brands, this means there is tremendous opportunity to leverage the digital space to better communicate messages to target demographics.
As a digital marketing agency, Beyond Spots & Dots delivers strategic internet advertising plans to reach your customers in the moments that matter most. We utilize search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites and e-mail marketing to boost your company’s visibility.
Our capabilities include running your text or display ads on Google, Yahoo, Bing, and other advertising search engines to keep your message top-of-mind for customers. By managing and strategizing your online advertising campaign, Beyond Spots & Dots will help you achieve optimal results.
Because the web is so important, Internet advertising has become an essential part of a successful advertising mix, and it is an extremely cost-effective way to reach a global or local audience. The interactive nature of Internet advertising provides an instant response of pre-qualified customers, driving them directly to your website.
Let Beyond Spots & Dots help you see immediate results by managing your digital advertising campaign.
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Google Advertising
Since its founding in 1998, Google has quickly become the world's largest, most-trusted search engine. Potential customers use Google to research products and services before purchasing, making Google advertising ideal for connecting with and generating new leads. Google advertisements are also very impression-driven, making them effective in promoting your brand to a wide audience.
Beyond Spots & Dots helps your business to reach relevant customers who are searching for your products and services through a combination of keyword and geographical targeting. We track and optimize your campaign daily to make sure your campaign reaches your target audience effectively and efficiently.
Google Partner
As a Google Partner, Beyond Spots & Dots has been trusted as a certified expert with proven success using industry best practices. With Partner status, Beyond Spots & Dots stays ahead of the curve by using the latest Google tools and products and by working directly with Google to help clients get the most out of their marketing budgets.
Facebook Advertising
Facebook provides advertisers with a wealth of consumer information, from basic factors like age and location to more in-depth characteristics, such as education level, marital status and personal interests. No matter how specific or broad the demographic, Facebook's advanced system will make sure that your advertisement reaches your target audience. Facebook's unique "like ads" also promote your page posts while helping to attract new fans to your Business Page.
As your digital marketing agency, we use this highly-targeted demographic information to ensure that your message reaches the best possible audience. Whether you want to promote a new service or build your fan base, we can help make Facebook work for you.
Programmatic Advertising
From Geofencing and Geofence Remarketing to CRM Targeting and GeoConversion Tracking, Beyond Spots & Dots has a full suite of programmatic tactics available for your organizations needs. Create and layer custom audiences with third-party data or use your CRM data to target with pinpoint accuracy.
With a multi-layered approach, we connect to your audience through audience segmentation across any device where they may be served video or display advertising.
Yahoo! and Bing Advertising
Since Yahoo! and Bing joined forces, they now account for roughly 30% of the search engine market and offer advertisers an alternative to Google advertising. The average age of Yahoo! and Bing users is 25-54, making them a prime target audience for a variety of companies and businesses.
As your digital marketing agency, we will create advertisements and a list of keywords that will give you maximum return on investment while helping your company to spread your message to a new target audience.
LinkedIn Advertising
When it comes to reaching a professional audience, LinkedIn is the place to be. With over 40 million U.S.-based professional members, LinkedIn provides your company with an opportunity to touch a new audience.
Through compelling copy and eye-catching ads, Beyond Spots & Dots will help your company to reach your desired demographic, be it upper-level executives or young professionals.
YouTube Advertising
Video has become an integral part of our everyday life. Start engaging with one billion monthly YouTube viewers now with Youtube advertising. YouTube advertisements have been proven to be just as effective as TV advertising when it comes to building awareness for your business. By combining keyword targeting with YouTube interests, you can reach new audiences who are ready to engage with your brand.
Read more about YouTube OTT
Instagram Advertising
Snapchat Advertising
TV Advertising
Whether you are trying to reach a local, regional or national target audience, television is one of the most effective ways to advertise because it allows you to reach audiences at home.
Start The Conversation
As a digital marketing agency, we handle the entire process so that you can save time and manage your business more efficiently. Contact us now at 412-281-6215 (Pittsburgh), 614-255-7530 (Columbus) or 443-652-6001 (Baltimore) or click below to fill out a contact form to learn more about how we can help grow your business.