Static Geofence Retargeting
You’ve identified your target audience. You know their age, gender, marital status, income and education, but do you know the places where they live, visit, shop or eat?
Knowing where your target audience is going can be an extremely powerful and effective marketing tool with Static Geofence Retargeting. Static Geofence Retargeting is a precise geotargeting technology that allows Beyond Spots & Dots to target individuals in geographic locations, add them to an audience and serve them video or display ads for up to 30 days.
How Static Geofence Retargeting Works:
A virtual geofence is drawn around a location where your target audience will be. When individuals enter the geofenced location and check their phone, the geofence captures their location. The individuals then become part of a custom audience that can be later served ads for up to thirty days.
What's Geofencing?
Did You Know?
- 93% of consumers use their smartphones while out shopping.
- 82% use them while eating in a restaurant.
- 87% use them while having a conversation with family and friends.
Example:
A local clothing boutique wants to target individuals who shop at larger name-brand department stores with a campaign promoting their high-quality, high-end fashion pieces. Using Static Geofence Retargeting, Beyond Spots & Dots would geofence several competitor stores. The Static Geofence would capture those customers’ cellphone and location and serve them with the boutique’s ads for up to thirty days.
What Locations Work?
- Businesses
- Hospitals
- Auto Dealerships
- Airports
- Homes
- Etc.
Important Terms:
- Geofence: a location-based mobile advertising technology for targeting users based on specific geographic areas.
- Custom Audience: database of mobile users which can be further refined and is reusable.
Internet Advertising
Internet advertising has become an essential part of a successful advertising mix, as the Web is an interactive and social space and is a cost-effective way to reach a global or local audience.
Start The Conversation
As a digital marketing agency, we handle the entire process so that you can save time and manage your business more efficiently. Contact us now at 412-281-6215 (Pittsburgh), 614-255-7530 (Columbus) or 443-652-6001 (Baltimore) or click below to fill out a contact form to learn more about how we can help grow your business.