Copywriting
From print ads to websites, it is effective copy that is going to get your business noticed – so why would you trust the job to just anyone? At Beyond Spots & Dots, we have the knowledge and experience to clearly convey your message through catchy, well-written copy.
When writing copy, we do more than put words on a page; we work to tell a story. We carefully analyze the context and target audience of the copy, then translate your message appropriately. At Beyond Spots & Dots, we really do believe that content is king, so we want yours to not only capture, but captivate, your target audience.
The Value of a Press Release
Keys to Effective Copy
- Study your target demographic - Identify your audience and what their needs are to focus your messaging.
- Use jargon and tone appropriate for your audience - To keep audiences interested, it’s essential to speak their language. Are they more technical-minded or average, every day consumers? Relate through language.
- Customize copy for the communication medium - Beyond speaking to your audience in understandable language, your message must fit the standards of different media, i.e. brief and action-inducing for commercials or in-depth and informative for web articles.
- Keep the message clear and concise - Even if the message is a detailed one, it should be easily understood and as direct as possible.
Our copywriting services include but are not limited to:
Television Scripts
We’ll develop a TV commercial concept incorporating various elements, from spoken voiceover and onscreen dialogue to text captions.
Radio Scripts
Radio commercials reach countless consumers each day, so we’ll create a script for your ad inclusive of voiceover and dialogue.
Press Releases
Got some news to share? We’ll send it to the masses via an engaging, thoughtfully-written press release so that media outlets can use it and spread your news more widely.
Website Copy
Your website is a reflection of your brand’s personality and capabilities. Beyond Spots & Dots’ copywriters will develop content in line with who you are as a business that will keep your audience coming back for more.
E-Blast Copy Creation
Consumers check their email every day for communication with friends, family and companies they care about. Our team will reach your most loyal customers with subscription-based messages about promotions, major company news and more.
Table Tents
If you’re at an event, you probably want to have a standout table display. Our copywriters will develop memorable content for the tabletop ads that highlight your products.
Brochures
As an extension of your business, a brochure is another means to explain what you do and how you’re unique. Copywriters will craft detailed copy to include in the brochures you hand out to potential customers and use at your industry events.
One Sheets
Want a go-to resource for customers to get the most essential information about you? We’ll write a one sheet that sums up your business.
TV Advertising
Whether you are trying to reach a local, regional or national target audience, television is one of the most effective ways to advertise.
Start The Conversation
We handle the entire process so that you can save time and manage your business more efficiently. Contact us now at 412-281-6215 (Pittsburgh), 614-255-7530 (Columbus) or 443-652-6001 (Baltimore) or click below to fill out a contact form to learn more about how we can help grow your business.