Digital Brand Management: All Roads Lead To Your Website

Your business’s immediate customer touchpoint and the first “salesperson” a customer interacts with is often your website. 

“All of those customer touchpoints are critical, but your website is probably the most critical in today’s world,” Melanie Querry, President and Founder of Beyond Spots & Dots, said. “So many people are working from home. So many people are working online in general. We have smartphones that we’re accessing websites on all day long.”

Digital brand management across your website, social media, and overall online presence is critical. What makes your website the central focus point of your digital presence is how everything links back to it. Your social media, online advertising, press releases, and any other content published about and by your company will link back to your website.

“All roads lead to your website,” Querry said. “You want to make sure that your Careers page is up-to-date. You want to make sure that your Contact Us form is going to the right person. Your website is truly a walking salesperson for you.”

The first step in establishing a cohesive and succinct digital brand management strategy is making sure your website is updated. Integrating interactivity for users and creating a more personalized experience can also help you track conversions and other data points that will help you optimize your strategy further.