More Than Just Hiring: How a Careers Page Can Help Your Business Grow

How your company utilizes a careers section on its website will differ based on your hiring strategy and recruitment style. Regardless of the nuances, that careers section is still a key part of the hiring process.

"It's so critical to a growing company and also to the evolution of a company," Melanie Querry, President and Founder of Beyond Spots & Dots, said. 

A careers section allows your company to collect a database of resumes to pull promising candidates from. This database can be organized effectively by directing submissions to a dedicated email and tagging each application with the appropriate category.

"You are creating a database of people that you can always assess in the future," Andreas Beck, CEO of Beyond Spots & Dots, said. "It's not about that position right now, it’s about that position moving forward over the next five to ten years." 

Another critical aspect of a careers section is having benefits clearly listed. This ensures there is no miscommunication upfront in the hiring process with the benefits employees of your company have access to.

Your company can also build credibility through a careers section by demonstrating continued growth through an openly visible recruitment process.

"Having a careers section and having it built out properly really allows you to have positive search engine optimization," Querry said. "Building that careers page allows someone to find your website through simple Google searches and job posting sites."

Whether your company is hiring now, looking to or projecting to expand, or is moving into a new market, it's important to have a careers section on your website to begin building a database of prospective candidates that you can pull from when that expansion happens.