How You Can Use Geofencing to Target a Niche Audience

Geofencing is a buzz-word in the world of advertising becoming more common in the industry each day. There are two types of data collection that fall under geofencing your company can utilize to create effective advertising campaigns for a targeted audience.

"It's definitely something we do all the time and we see good results and success with it," Andreas Beck, CEO of Beyond Spots & Dots, said.

The first type is static geofencing. With static geofencing, a physical location is designated and data is collected from phone usage within that location. Once an individual's phone pings within the geofenced location, they can then be targeted with video and display ads in browsers or apps.

The second type is event geofencing. Like static geofencing, these ad campaigns can target physical locations, but during specific events or times. This methodology creates an audience list for your advertising campaign that have been to a specific location or event to allow you to target a more direct, niche demographic.

"If you're really looking to target a very specific area, or a very specific time period of an area, geofencing is the way to go," Melanie Querry, President and Founder of Beyond Spots & Dots, said.