Clear and Concise: The Keys to Effective Out-of-Home Advertising

Placement and messaging are key components to out-of-home advertisement campaigns. Especially in outdoor advertising, messaging is critical. Drivers don't stop to read billboards; they only see them for a brief moment.

"If you can't explain your messaging on a billboard in seven words or less, no one is going to understand it," Melanie Querry, President and Founder of Beyond Spots & Dots, said.

Your message needs to be clear, concise, and effective for your ad placements to earn results for your business. The same can be said for indoor advertisements in malls and other locations where someone may only glance at your ad placements for a moment as they walk by.

"You really want to make sure your message is succinct, direct, and fast enough for anyone to understand it," Querry said.